# Cost-of-inaction maths — `a=maths`

[← All ads](README.md) · [Open the matching landing page](../web/index.html?a=maths)

Lowest priority; run last.

## Primary text

A private dental check-up in the UK runs somewhere between £40 and £120 before anyone does anything.

A year of Strongbite — the daily-mineral habit — costs less than one of those visits. This isn't an either/or: please keep the check-ups. Our own quiz sends people to dentists.

It's just the boring maths of looking after a wall while it's still a wall.

Free 60-Second Enamel Check at the link. It'll tell you honestly whether the maths even applies to you.

**Headlines:** The boring maths of enamel · Less than one check-up a year · Walls before scaffolding

**Description:** Keep the dentist. Add the mineral.

**CTA:** [Take the quiz](../web/index.html?a=maths)

**Destination:** [`../web/index.html?a=maths`](../web/index.html?a=maths)

**Creative:** A receipt-style graphic: "1 year of Strongbite" vs "1 private check-up," both real numbers, no dental imagery.

**Notes:** ⚠ Flagged in the Build doc: even this soft version brushes against a prevention implication. Run it last, at the smallest budget, and pull it entirely if your regulatory consultant frowns. Never pair it with imagery of dental treatment.