# Founder story — `a=accident`

[← All ads](README.md) · [Open the matching landing page](../web/index.html?a=accident)

## Primary text

A childhood accident wrecked my teeth.

What followed was years of dentists — the necessary kind, go to yours — and years of hating every tube on the shelf: the burn, the foam, the feeling of scrubbing something that needed feeding.

Somewhere in there I learned that enamel is roughly 97% one mineral, hydroxyapatite, and that nothing in the supermarket aisle contained any of it. So I made my own paste around that mineral. I've brushed with it every morning for three years.

It's called Dr.Strongbite. And before you can buy it, our quiz checks whether you should — including a result that sends you to a dentist instead of a checkout.

**Headlines:** Why I made my own toothpaste · Three years, one jar · Dentist first. Then this.

**Description:** Small-batch handmade paste, built on the enamel mineral.

**CTA:** [Learn more](../web/index.html?a=accident)

**Destination:** [`../web/index.html?a=accident`](../web/index.html?a=accident)

**Creative:** The founder, plainly lit, holding the actual jar. Handwritten-label energy. No before/after imagery, ever.

**Notes:** The story states biography only — no outcome, no cure, no pain relief attributed to the paste. Do not "improve" it with results language; that single edit would turn it into a medicinal claim.